In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

Mark Donnigan: It's going excellent, Ben. I am so delighted to be below on your program.Particularly offered the importance and the urgency of the subject we're going to be taking on over the program of this conversation as well, which is one that I think is really under-discussed. One that might if not increase some brows, but may get you some per